Lonely Planet Writer

Can a dreamy color palette convince you to visit this California town?

Scrolling through Instagram is a sure-fire way to find out what travel hotspots are currently trendy – but it turns out there are also hip colors that pop up again and again in travellers’ pics.

Find the coolest travel colors in this California town. Image by Visit Carlsbad

The new 2018 Colors of Travel Study, created in part by the Pantone Color Institute, identifies the coolest colors that are being used in inspirational travel photos.

Find the coolest travel colors in this California town. Image by Visit Carlsbad

After analysing a mix of outdoor adventure and lifestyle travel photos with high engagement from dozens of the top travel influencers in the US, the top shades are an aqua (PANTONE 14-4620 Island Paradise), a coral pink (PANTONE 14-1323 Salmon), a forest green (PANTONE 19-6050 Eden), and a deep russet shade (PANTONE 16-1340 Brandied Melon).

Find the coolest travel colors in this California town. Image by Visit Carlsbad

If seeking out the perfect backdrop for your Instagram shots sounds like a good way to spend your next holiday, there’s a California town that wants you to come for a visit.  Carlsbad, a California seaside city near San Diego, is hoping to lure in travellers by promoting its luxe color palette.

Find the coolest travel colors in this California town. Image by Visit Carlsbad

Visit Carlsbad teamed up with Pantone to create the report, and a Colors of Carlsbad palette to show off how the shades are found in the city’s beaches, ocean views, fields, and more. In fact, if you want to experience all the shades, there are hotel packages, cocktail specials, food offerings, spa treatments, an art wall and an electric bike ride that all fit in the color scheme.

Find the coolest travel colors in this California town. Image by Visit Carlsbad

To find out exactly where you experience the beauty of Carlsbad, there’s a full listing of events and activities at ColorsofCarlsbad.com, and information on accommodations including luxury resorts, vacation rentals, budget-friendly hotels, and more.