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Samoa

Lonely Planet's Best in Travel 2025

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Lalomanu Beach in Upolu, Samoa.

©Douglas Peebles/Getty Images

Overview

Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty – all iridescent seas, jade jungles and crystal waterfalls – this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the island sun.

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Expert guidance to help you plan your trip

Things to Know

Samoa is about as close as you can get to the concept of paradise. Plan your visit with these tips on health, safety and etiquette.


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Samoa and beyond