There’s nothing like good art to lift a neighbourhood and create a great vibe, and a newly-unveiled street art wall in Williamsburg, Brooklyn, is likely to particularly appeal to travellers. Delta Air Lines new creation is called the Airport Codes Wall and it features a series of colourful illustrations of airport codes for each of the destinations that the airline flies to from New York.
Created in partnership with Wieden + Kennedy New York, the wall replaces the Delta Dating Wall, which saw passersby being able to snap an exotic profile picture to jazz up their Tinder profile. They could choose to pose in front of nine popular destinations featured on the wall, including the Eiffel Tower in Paris, London’s iconic red telephone booths and the Leaning Tower of Pisa in Tuscany.
Inspired by what makes each city unique, artist Celyn Brazier has created one-of-a-kind pieces of art illustrating the codes for cities like LAX, LHR, JAX for the new version of the wall. Each design incorporates a part of the culture of the relevant destinations, and it is part of Delta’s ‘New York Is Go’ campaign. This aims to celebrate the fact Delta flies to more locations than any other airline from New York City.
The airline has also created a scavenger hunt-like piece of content for Instagram, where users try to find hidden objects like, for example, the ear of corn in CDI (Iowa’s airport code) or the apple in JFK to win prizes. There are also Snapchat filters and a Facebook Shoppable post, and an online store where you can purchase a hometown airport code printed on a hat, t-shirt, mug.
The Airport Codes Wall will be live on Wythe Street in Williamsburg until 27 August.