Lonely Planet Writer

Get paid $10k to drink rosé in France on a free holiday

If you’re a lover of rosé wine and red-hot on posting Instagram content, you may fancy entering a US competition offering a $10,000 (€8946) cash prize and a free trip to the Languedoc-Roussillon region of France. Wine brand, Rosé All Day, is launching a search for its newest Instagram influencer, who will create gorgeous content to showcase their love of the popular pink wine.

Woman in sunglasses drinking wine
Post a good pic of your glass of rose and you could win a trip to France. Image by Sally Anscombe/Getty Images

Beginning on 8 June, which is National Rosé Day, and ending on 2 September, competition entrants are required to upload fantastic rosé-related content to their own Instagram accounts, tagging the Rosé All Day account. Entrants must be over 21 and located within the continental US. On 3 September, the brand will announce its five semi-finalists, who will post one last rosé-themed photo to try to clinch the title. “We’re looking for beautiful, bright imagery that shows your love of rosé,” says the brand. “We want to see you, your friends, your events, your pups and anything unique to showcase why you’re the perfect #RoséAllDay influencer. The more entries, the more likely you are to win.”

Women toasting with rose wine in restaurant
A wine brand will pay someone $10k to drink rosé in France on a free holiday. Image: zoranm/Getty Images

Once chosen, the winner will receive $10,000 in cash and will go on a content-creating trip to France, staying in the brand’s chateau, where they will get to drink rosé. The winner’s ongoing responsibilities include creating one post per month for the subsequent year. “Our goal here is not to make anyone work, but rather to find the perfect influencer who can synergize their already rosé-filled lifestyle to translate to gorgeous content,” the brand says.

Rosé wine in glasses on a tray.
You can drink rosé at a chateau in France. Image: Katrin Sauerwein / EyeEm

For further information, see Rosé All Day’s Instagram page here or website here.