Lonely Planet Writer

The world's first dedicated hologram theater is opening in Hollywood

Starting on 11 November, celebrities we’ve lost will be back to perform at the world’s first dedicated Hologram Theater opening in Hollywood. The company which shocked everyone by bringing Tupac Shakur to perform live with Dr. Dre and Snoop Dogg at Coachella in 2012 is rolling out theaters across the U.S. to tap into everyone’s fascination with nostalgia.

The USA's first dedicated hologram theater is opening in Hollywood
A hologram of deceased rapper Tupac Shakur at Coachella in 2012. Photo by Christopher Polk/Getty Images for Coachella

The old 1920’s movie house on Hollywood Blvd. has had many lives. It was the original Pink Pussycat porn theater in the 1970s and then a Pentecostal church for many years and now Hologram USA owner, Alki David has created FilmOn’s Hologram USA Theater to resurrect all manner of celebrities. David is also owner of FilmOn which will stream the hologram events from the theater globally.

Billie Holiday will be the first virtual performer to grace the theater’s stage with Billie Holiday Alive! “It’s an original show based on the singer’s incredible talent and tragic life,” said David. “We’ll follow that with Jackie Wilson: The Return, where you can experience Mr. Showbiz himself.”

The new Hologram USA venture will open in November
Hologram USA owner Alki David with Cory Weisman at the launch of the new Hologram Theater in Hollywood. Photo by Justin Baker/Getty Images

Meantime, Southern California’s superfood café, Alchemy was tapped to operate the snack bar. The wellness brand is designing a vegan and gluten-free menu. Offers like the vegan chocolate shakes and organic popcorn can also be topped with Swissx CBD oil in case you’re interested in truly ‘relaxing’ into your hologram viewing experience.

“At Hologram USA we are re-imagining entertainment – bringing beloved superstars back to perform and providing unbelievable spectacles for our audiences,” said A.

While the flagship Hollywood Boulevard Theater is the first to open its doors, it certainly isn’t the last. Hologram USA is planning 100 locations nationwide including in the 89-year-old landmark auditorium in Chicago. The South Side location will be called Avalon Regal Theater and is currently being outfitted with all the most current illusion making technology.

When all is said and done, David plans to beam live performances into all the capable theaters. “To set up 100 one-time-use hologram stages would be incredibly expensive,” David said. Now producers will be able to calibrate the lighting, sound and seating to maximize the hologram experience for anything from live concerts to MMA bouts.

“There are no limits to the kind of content and events that our hologram technology can bring new life to,” David said.