As the megahit “Despacito” continues to hold the title of song of the summer, the island at the centre of the single is hoping travellers will come and take it despacito in Puerto Rico.
The hit Spanish-language single by Puerto Rican artist Luis Fonsi, featuring Daddy Yankee, shot to incredible fame when a remix came out, featuring Canadian pop star Justin Bieber. The song, which name drops Puerto Rico, comes with a music video that features the San Juan neighbourhood of La Perla and the popular bar La Factoría. It has become the most-watched YouTube video in history and is first the single in Spanish to hit number one on the Billboard Hot 100 chart, since Macarena in 1996.
Naturally, with Despacito stuck in heads around the world, it has gotten people curious about Puerto Rico. Hotels.com even reported that bookings on the island have increased by 45% since the remix came out, which may mean eager travellers are rushing to get there before the crowds arrive.
Despacito – which means slow in Spanish – has led the Puerto Rico Tourism Company to launch a new campaign to entice to travellers to “take it ‘despacito’ in Puerto Rico”. The tourism group has even brought Luis Fonsi on board to serve as the face of the campaign.
There will also be a chance for travellers to win a trip to the country by following the tourism group on Facebook. According to the organization, Puerto Rico offers bio-luminescent bays, the longest zip-line in the world, world-ranked beaches and architectural and historical wonders.