Iceland's tourist board introduces 'human search engine'.
Iceland's tourist board introduces 'human search engine'.

Iceland has launched a ‘human search engine’ for visitors to the country. The service, named ‘Ask Gudmundur’, is hosted by seven local volunteers called Gudmundur or Gudmunda, who will answer questions posted online. They aim to provide an alternative to online search engines and offer advice and local secrets. According to Iceland’s tourist board, ‘the seven Gudmundurs are specialists in their region and will offer a truly personal approach’. The questions can be submitted via Twitter and Facebook.

Explore related stories

BOL, CROATIA - JUNE 27: Zlatni Rat beach as seen from the pinewood on June 27, 2021 in Bol, Croatia. Croatia has already reported a 40 percent increase in tourists relative to last year, when the Covid-19 pandemic dampened tourism across the continent. (Photo by Elisabetta Zavoli/Getty Images)


20 of Europe's most stunning beaches to explore in 2024

Feb 26, 2024 • 8 min read