Lonely Planet Writer

Why is this hotel showing guests fake views of London landmarks?

An English hotel is offering its guests a novel experience, by allowing them fake window views of iconic London landmarks for the princely sum of £1. easyHotel, the super-budget international hotel chain, will offer its customers an upgrade to a ‘view’ of Tower Bridge or Buckingham Palace for a fraction of the cost they might pay for a decent view of the landmarks in some of the city’s most expensive hotels.

A London hotel is offering guests a room upgrade with a 'fake view' for £1. Image: easyHotel
A London hotel is offering guests a room upgrade with a ‘fake view’ for £1. Image: easyHotel

There is no need to book in advance for a fake view window, Customers simply have to request one on arrival at reception at the Old Street hotel, and easyHotel will take care of the rest. They say that these window views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a premium for a fancy view.

Tower Bridge in London, England. Image: Marco Simoni/Getty Images
Tower Bridge in London, England. Image: Marco Simoni/Getty Images

“Many London hotels charge rates as high as £10,000 for a premium view from a room,” says Jorge Rodriguez, night manager of easyHotel. “Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself? Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”

Buckingham Palace at dusk in London, England. Image: Chris Hepburn
Buckingham Palace at dusk in London, England. Image: Chris Hepburn

“The real experience of the capital is the experience on the streets, in the museums, restaurants and shops – not staring out of window,” he adds. “Guests might as well spend a fraction of that £10K on a TV and experience the view at home instead. If you really want a view, just spend an extra quid with us.”

Customers looking to book into this easyHotel can do so online at www.easyhotel.com