If you enjoy belting out an old tune or two, you could turn that to your advantage, as a taxi where you pay by singing has been introduced in Finland. Fortum Singalong Shuttle is a taxi service that only accepts karaoke as payment, and it will be introduced in Turku in early July.
The karaoke rides are operated by clean-energy company Fortum, who wants to engage society to join the change for a cleaner world. The company is sponsoring a series of BMW electric cars and transforming them into a fleet of emission-free taxis that will be arriving at the Ruisrock festival in Turku from 6 to 8 July. Over the three-day event at the second-oldest rock festival in Europe, festival attendees can use the environmentally-friendly electric cars without spending a euro.
Each car has its own tablet, allowing passengers to choose a song and read the lyrics. However, if they stop singing, they will find their ride grinding to a halt so the message is to keep belting out the tunes. “With Singalong Shuttle, we want to show people in a joyful way how comfortable and easy it is to drive an electric car,” says Jussi Mälkiä, Fortum’s brand manager. “The silent electric cars make it possible to enjoy singing without background noise and emissions.”
Singalong Shuttle will operate between Aurajoki riverbank and Ruisrock festival bus station during the festival weekend from 12pm to 5pm. The taxi service is designed to inspire customers to lead the charge for a cleaner world in keeping with its focus on smart solutions for the future. Further information can be found on its website here.