An estimated eight million metric tonnes of plastic waste enter the oceans each year, and Australian actor Chris Hemsworth has become involved in a campaign aimed at cleaning 100 islands and the surrounding seas of plastic by 2020. Drinks brand Corona and Parley for the Oceans have joined forces in the movement to end marine plastic pollution, one of the biggest threats to human health and the survival of the world’s oceans, which are the planet’s largest and most important ecosystem.
If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050. The plan aims to protect 100 islands in six key regions in different parts of the world – Mexico, Maldives, Australia, Chile, Italy and Dominican Republic. They will do so by implementing the Parley AIR Strategy, which stands for Avoid plastic; Intercept plastic debris; Redesign materials, products and the ways we use them.
In addition to implementing Parley AIR, Corona and Parley have engaged like-minded ambassadors to represent the partnership in their countries apart from Chris Hemsworth. Diego Luna (Mexico), Ramon Navarro (Chile) and Nashla Bogaert (Dominican Republic) also recently attended Parley Ocean School in the Maldives. Here artists, designers, filmmakers, marine biologists, musicians, photographers and scientists explored the beauty of the oceans and witnessed the negative impact of plastic pollution on life underwater, on uninhabited islands and in local communities.
“My experience in the Maldives made it obvious how our short-term use of plastic has a long-term damaging effect on our oceans,” said Chris Hemsworth. “I’m thrilled to be a part of this program, because I want to inspire people to find a solution and protect the world’s oceans so future generations can enjoy them like I do.”
For more information about the Corona and Parley partnership, please visit www.coronaxparley.com