If you weren’t one of the six lucky people chosen to stay in California’s Nutella hotel last month, not to worry – you could score an even better prize today. 

Top view of a table with hands holding letters that form the words "World Nutella Day"
You could win a trip to Italy for World Nutella Day © Nutella

In honor of World Nutella Day on 5 February, the company is giving away 20,000 jars of Nutella, not to mention a five-day trip to Italy, the birthplace of the much-loved chocolate-hazelnut spread. The winner and their guest will be flown to Milan and chauffeured to Piedmont for activities like wine tastings, cooking classes, and the main event: a guided tour of the Ferrero factory in Alba, where Nutella is made

A table with a jar of Nutella, two baguettes, and slices of bread with Nutella
The five-day itinerary includes a tour of the Nutella factory in Alba © Nutella

The itinerary could also include private tours of Turin and Milan, and a guide fluent in English and Italian would be at your side from start to finish. You’d also receive an US$800 (€725) gift card to put toward meals. (The entire prize has an approximate retail value of US$14,500 (€13,157).)

A piece of brioche topped with sliced bananas, hazelnuts, and Nutella, with the word "Nutella" written in Nutella
If you win, you'll need to be able to travel between 1 May and 31 July © Nutella

You must be available to travel between 1 May and 31 July at the date of the company’s choosing, with a passport valid for six months after your departure date. Only legal residents of the United States and the District of Columbia who are 18 years of age or older at the time of entry are eligible to win. (Residents of Puerto Rico are unfortunately ruled out.) 

Though a social-media post hashtagged #WNDGiveaway is required to win the free Nutella, there’s no rigamarole necessary to register for the trip. From now through 6 February  at 6 am ET, hopefuls can visit nutelladay.com to fill out an entry form, and winners will be announced around Valentine’s Day – no purchase necessary. 

Read more: 

Nutella riots spark legal investigation in France after scenes of pandemonium

Stop everything: a Nutella hotel is opening in California

Want a dream job? Ferrero needs 60 people to taste-test Nutella and other chocolate products in Italy

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