Lonely Planet Writer

An Amsterdam museum is aiming to make fashion a force for good

From pedal-powered vehicles to solar-panelled bike paths, the Dutch are known for their sustainable and innovative approach to the everyday, so it’s no surprise that the world’s first sustainable fashion museum has found its home in the capital city of Amsterdam.

Fashion for Good museum, Amsterdam. Photo by Presstigieux

The interactive Fashion for Good museum opened its doors this October and is based around fashion, sustainability and innovation. Travellers can delve into the history of sustainable fashion and discover the stories behind the clothes they wear every day, including the journey of a basic wardrobe staple — the humble t-shirt. Even the exhibition itself has been created consciously, from the Cradle to Cradle Certified™ mirrors to mannequins made from non-toxic, 100% recyclable polypropylene.

Arizona Impact Cascade exhibit at Fashion for Good museum. Photo by: Presstigieux

Fashion for Good has a strong focus on innovation and as a visitor, you can take a closer look at some of the latest technology and learn about brands that are breaking the mould in the fashion industry. Speaking about the launch, Katrin Ley Managing Director at Fashion for  Good said: “By elevating the work of our innovators, we show that good fashion is not only possible, it is within our reach, and we demonstrate that Fashion for Good is the go-to-place for sustainable innovation in the fashion industry.”

Journey of a Tshirt. Photo by: Presstigieux

Museum visitors will take home more than just photographs, they will also receive a Good Fashion Action Plan: a personalised digital guide to help them become a more conscious consumer when it comes to fashion. Upon entry, visitors can take an RFID-bracelet, and as they make their way around the immersive display they can collect commitments and badges that represent practical actions and are added to their guide. It’s not only a chance to learn but an opportunity to look at their own buying behaviour when it comes to clothing.

A short history of good fashion. Photo by: Presstigieux

Fashion for Good is open daily and entry is free.

By Claire Bissell