Millennials might be known for killing the napkin and diamond industries, but one thing they continue to love is travelling. And according to a 2017 study by Schofield Insurance, the “instagrammability” of a destination is actually the most important factor for millennials when choosing their next destination. So it’s safe to assume that the most shared landmarks on Instagram are also the ones where millennials flock to.
Taking inspiration from that study, UK-based camping and hiking retailer Winfields Outdoors analysed the number of times a landmark’s hashtag was used on Instagram and put together a new report of the eighteen most Instagrammed landmarks in the world. Are you wondering who made the top ten and, most importantly, who won the number one spot?
The trophy goes to New York City’s Central Park, sitting smugly at number one with more than 5.8 million shares of its hashtag. Paris follows at number two with its Eiffel Tower, whose hashtag was used around 4.7 million times, and then it’s back to New York again with Times Square, hashtagged 3.2 million times.
The top five is completed by London’s Big Ben, which was shared around 2.8 million times, and then by the Grand Canyon in Arizona, hashtagged 2.7 million times. After that it’s the United Kingdom again with the London Eye (2.5 million hashtags), the Burj Khalifa in the United Arab Emirates (2.4 million hashtags), the Musée du Louvre in Paris (2.3 million hashtags), and two American bridges— Brooklyn Bridge with 2.3 million shares and the Golden Gate Bridge in San Francisco with 2.2 million shares.
Other notable landmarks that didn’t quite make the top ten but are still on the list are Niagara Falls in Ontario, Canada; the Statue of Liberty; the Sagrada Familia in Barcelona, Spain; the Colosseum in Rome, Italy; the ruins of Machu Picchu in Peru; and the temple of Angkor Wat in Cambodia. You can take a look at all the landmarks in the infographic below and here as well.
The only question now is what landmark would you want on your Instagram feed ( whether you’re a millennial or not)?