London and New York have been chosen as the locations for two new photography museums that will open in 2018. They are new franchised branches of Fotografiska in Stockholm, Sweden, which educates visitors about photography and incorporates modern restaurants, educational facilities, art-oriented retail, and event spaces as part of its overall concept.
The franchise concept for Fotografiska’s international expansion combines local “know-how” and European entrepreneurial inspiration. Fotografiska New York will open on Park Avenue in the autumn of 2018, situated at the nexus of Madison Square Park and Union Square in Manhattan’s vibrant Flatiron district. “We have been looking for the right New York location for quite a while, and the Park Avenue South space is a great opportunity for us to finally start to change the world in the spirit of Fotografiska,” says Geoffrey Newman, shareholder and project manager of Fotografiska New York.
Fotografiska London is due to open in Whitechapel in late 2018 and it will be London’s largest dedicated photography gallery, offering up to seven exhibitions at any one time. Spanning 89,000 square feet, it will include two restaurants, a café and bar. “Whitechapel, which is one of London’s most dynamic areas, will be a perfect location and a wonderful place to fulfil our vision to inspire a more conscious world,” says Tommy Rönngren, chairman and lead investor at Fotografiska London.
Both galleries are expected to show major exhibitions by some of the world’s top photographers, alongside work by new talent, commissioned series documenting current affairs and group shows. The Swedish Fotografiska was founded by Jan and Per Broman, who say that after many years of hard work, it is now time to further develop it into an organisation with true international reach. “Great photography communicates across borders and languages,” says Per Broman. “One of the key programmes throughout the global group is ‘Fotografiska for Life,’ which highlights social issues, reportage, and reaches out visually to communities that are too often unheard.”