A new case study has been unveiled in Sweden that will see people being invited to spend three days in a specially-designed glass cabin with stunning views of nature in an effort to promote well-being, improve health and reduce stress.
Created by Visit Sweden, “The 72 Hour Cabin” will see five people with fast-paced, stressful careers getting closer to nature to discover the effects that the immersive therapy can have. The cabins are located on Henriksholm Island, two hours north of Gothenburg in west Sweden, and guests will be able to take part in a range of outdoor activities that include swimming, fishing and cooking off the grid. The well-being of each participant will be monitored throughout that time by researchers from the Karolinska Institute in Stockholm. The study is happening this week, with the results due to be published next month. Following that, the cabins will be made available to the public to book, for anyone wishing to try the experiment for themselves.
Participants in the project include British broadcaster and nature enthusiast Ben Fogle, as well as a German police officer, a Parisian taxi driver, a journalist from London and an event co-ordinator from New York City. Sweden’s quality of life has consistently ranked high on lists of global destinations, and recent studies have shown that 90% of Swedes believe that spending time in the open makes their everyday lives more meaningful, while half of the people surveyed said that they get out amongst nature at least once a week.
“For many Swedes, nature is a source of recovery, and works as a springboard for self-development, quality of life and happiness. We want to give people around the world an opportunity to gain insight into the relationship that Swedes have with their environment and inspire more visitors to explore Sweden’s vast, accessible nature”, said Jennie Skogsborn Missuna, Chief Experience Officer at Visit Sweden.
This year saw Sweden listing the entire country on Airbnb, in a clever campaign that promoted the countries freedom to roam policy, a Swedish constitutional right that allows anyone living in or visiting Sweden to move freely in nature, walking, sleeping and enjoying recreational activities on any land or in any area, with the exception of private gardens and nature reserves.
More information on the 72 Hour Cabin project is available at the Visit Sweden website.