Faded Coca-Cola sign, Fayetteville, TN.
Faded Coca-Cola sign, Fayetteville, TN.

Today, the iconic font of the Coca-Cola logo is known the world over and seen on everything from TV ads to football stadium billboards, but in the 19th and 20th century the main way the soft drink company would advertise its wares was by painting murals on the brick walls of towns all over America. Many of these murals are long gone, some still present but faded, and some are being restored. Such is the case in Hendersonville, North Carolina, where this weekend, muralist Jack Fralin was tasked with returning historic Coke signs back onto the walls of the city ‘to preserve a piece of Americana culture.’

The project to restore Hendersonville’s murals has taken two years, and many hours of investigations by Mark Ray, a small business owner, who has scoured archives and old photographs of the town to get an accurate idea of the murals. Fralin expects to finish the two murals in Hendersonville by this Friday. Another eight Coca-Cola mural restorations are planned this year in North Carolina and Tennessee alone. Read more: usatoday.com

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