A contemporary art museum in Miami Beach is hosting an exhibition solely on Instagram
Instagram is a visual medium, and a contemporary art museum in Miami is harnessing its powers of appeal by launching an exhibition exclusively on the social media platform.
The digital art exhibition by the Bass Museum of Art in Miami Beach is called Joyous Dystopia, and it is led by curator Leilani Lynch. The art museum was looking at testing some digital initiatives, so it partnered with Daata Editions, a platform that commissions and exhibits digital artworks, to create the exhibition. It will post pieces by eight artists on its satellite gallery on Instagram, The Bass², devoting each week of the eight-week exhibition to a single artist. New and existing works from artists Rosie McGinn, Elliot Dodd, Anaïs Duplan, Jeremy Couillard, Keren Cytter, Eve Papamargariti, Bob Bicknell-Knight and Scott Reeder will be featured.
"All the artists I selected somehow connect, react, reflect and revel with our day-to-day consumption of social media and make work that satirises, humorises and gives it a quirky spin," David Gryn, director of Daata Editions tells Lonely Planet. "Thus the title, Joyous Dystopia. As a result of this project, Daata commissioned each of these artists to make a new work – for distribution both on the Instagram channel and for launching on the Daata website."
The advantages for the museum in hosting the exhibition on Instagram is cost-effective distribution, promotion and audience reach. The artists will also post videos on Instagram TV, and their pieces will be archived on Daata Editions at the end of the show’s run. You can find Joyous Dystopia on The Bass²'s Instagram page here.