66 North

©Egill Bjarnason/Lonely Planet

66° North

Top choice in Laugavegur & Skólavörðustígur


Iceland’s premier outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into costly, fashionable streetwear: jackets, fleeces, hats and gloves. Friendly staff can explain the different materials and their uses to help you make an educated choice. It has another city-centre store at Laugavegur 17.

There are also boutiques in Kringlan and Smáralind shopping centres and Keflavík International Airport Duty Free.


Lonely Planet's must-see attractions

Nearby Laugavegur & Skólavörðustígur attractions

2. Punk Museum

0.05 MILES

Head to the Punk Museum to see Icelandic punk-rock history glued to the white tiles of a former underground public latrine. The exhibition is tiny and the…

3. Culture House

0.07 MILES

This fantastic collaboration between the National Museum, National Gallery and four other organisations creates a superbly curated exhibition covering the…

4. Árnarhóll

0.07 MILES

A statue of Iceland's first settler, Ingólfur Arnarson, takes pride of place at Árnarhóll, a greensward that is also a central gathering place for parades…

6. Dómkirkja

0.15 MILES

Iceland’s main cathedral, Dómkirkja is a modest affair, but it played a vital role in the country’s conversion to Lutheranism. The current building (built…

7. Jón Sigurðsson Statue

0.16 MILES

The statue in the centre of Austurvöllur park is of Jón Sigurðsson, who led the campaign for Icelandic independence.

8. Austurvöllur

0.16 MILES

Grassy Austurvöllur was once part of first-settler Ingólfur Arnarson’s hay fields. Today it’s a favourite spot for cafe lounging or lunchtime picnics and…