Missing samosas this lockdown? Samosa Party is just for you

Being locked up at home for over a year now, most of us have craved outside food at some point. While most cuisines can now be ordered from a trusted restaurant, the one thing that still evades us is the good old samosa. How many times have you wanted a crispy, spicy samosa but have stopped short of ordering one given the hygiene and sanitation challenges? And that’s the premise on which Bangalore based brand Samosa Party works - to get the same spicy, crispy, addictive samosas we love but in a clean and hygienic avatar.

Established in 2017 in Bangalore, Samosa Party was born out of the need for bringing India’s most loved snack in a organized manner to the market. The idea was to create a brand where every samosa was made fresh to order with minimal human intervention and best ingredients, but without compromising on the authenticity of taste. Made with quality ingredients, the samosas at Samosa Party are supposed to be lower on fat. They come in 15 different varieties — from traditional Punjabi Aloo, Royal Aloo, Jodhpuri Pyaaz, Mutton Keema to gourmet flavours like Corn and Cheese, Chicken and Cheese, BBQ Chicken, to innovative variants like Noodle Samosas, Chocolate Samosas, and Chilly Chicken Samosas. The hearty sizes come in packs of 2 and 4 with a cute logo, packed neatly in paper boxes and bags along with fresh home made chutneys.

"Our samosas started at INR 34 per piece, this is a sweet price spot between the street side samosa that may be fried in the same low grade oil, and overpriced ones in fancy cafés, ” says Diksha Pande, the co-founder at Samosa Party when we ask her about the pricing and if that is a deterrent. She also tells us how the costing goes much beyond quality ingredients, equipment and labor, and extends to regular safety and sanitisation, tamper proof packaging, and regular upkeep and covid related protocols to ensure that customers get a quality product. With customers, especially in the post-covid era, being much more careful about hygiene and ingredients, these practices, she adds, make the brand more relevant.

The time and relevance to the post COVID-19 market is also one of the reasons for the brand's extending to other cities with Gurgaon being the latest. "The idea of starting with Gurgaon was to open up a market which is just as aware and cosmopolitan as Bangalore, ” says Pande. "Gurgaon is a very young city. People understand brands better. It is also a great corporate hub so we can expect to be present in offices when normal working resumes.” And what can the customers look forward to from Samosa Party? “We serve fresh samosas and samosa meals all day. Our latest offering is the samosa bucket of mini cocktail samosas. Designed to be the ideal shareable snack, these are mini samosas with peri-peri sprinkle that are not limited to pairing with tea and go well with cocktails and beer.”

And where do they see the brand in the next few days? “Samosas are a very popular food product not just in India but abroad as well. It is estimated that India makes and sells 6 crores Samosas every day and we export Samosas to more than 140 countries, ” informs Diksha. "Samosa deserve it's own branding and our customers are embracing this. With such customers, we hope to create the largest samosa brand that is homegrown and can compete with MNC QSR brands.” She signs off.