Fish brought in to neighbouring Futo port supply the pearlescent sashimi platters at this former fishing lodge dating back to the 17th century. 'Bora' refers to the striped mullet that migrate along the coast and have sustained a fishing industry here since the Edo period. From Itō Station, take the bus to Jōgasaki-guchi (¥700, 40 minutes).
A rickety wooden 'bora' watchpost can be seen hugging the coast just up from the restaurant. Bora Noya is also at the start of the 6km Jōgasaki-kaigan hike, though you can just come here to eat and then admire the coast via the suspension bridge and lighthouse, a 30-minute stroll along the cliffs.
