Instituto Ata

Top choice in São Paulo


Brazil's most famous gourmet chef, Alex Atala of D.O.M. fame, is behind this expansive gourmet emporium featuring provisions from small farms and producers from the country's five ecoregions: caatinga, cerrado, Mata Atlântica, Amazônia and Pampas, which are spread about various spaces on the bottom floor of hip Mercado Municipal de Pinheiros.

It's a fantastic spot to pick up unique and otherwise hard-to-find culinary oddities from around Brazil.


Lonely Planet's must-see attractions

Nearby São Paulo attractions

1. Mercado Municipal de Pinheiros

A smaller, cleaner and more manageable version of São Paulo's far larger and more chaotic Mercado Municipal, Mercado Municipal de Pinheiros has served…

2. Instituto Tomie Ohtake

0.34 MILES

This cultural institute, founded by Ruy Ohtake, São Paulo’s most prominent contemporary architect, is dedicated to his Japanese-born mother – one of São…

3. Galeria Milan

0.68 MILES

Displays the work of some of the city’s most cutting-edge contemporary artists, both well-established names and up-and-coming newbies.

4. Beco do Batman

0.72 MILES

One of São Paulo's premiere street-art locations, 'Batman's Alley' has slowly risen from secret location for band promotional shots and Brazilian films to…

5. Museu da Casa Brasileira

1.12 MILES

Occupying an extravagant Palladian-style villa built by a local tycoon and his wife in the 1940s, this small but charming museum is dedicated to…

6. Galeria Nara Roesler

1.13 MILES

Nara Roesler packs 40 years of experience curating Brazil's most sought-after contemporary artists (Vik Muniz, Tomie Ohtake) at this whitewashed gallery…

7. Rua Oscar Freire

1.5 MILES

Take a stroll down Brazil's 'Rodeo Drive', a leafy, tree-lined thoroughfare brimming with cafes, concept stores and flagship boutiques, top-end…

8. Museu do Futebol

1.95 MILES

Tucked under the bleachers of colorfully art deco Pacaembu Stadium, this fantastic museum is devoted to Brazil’s greatest passion – football (soccer). Its…