Dongdaemun Market

Dongdaemun & Eastern Seoul


The bargaining never stops at this colossal retail and wholesale cluster, best visited at night when local buyers come clamouring for deals. The labyrinthine market buildings comprise some 30,000 retailers; only serious shopaholics need apply. Head to the multilevel Pyounghwa Clothing Market for fashion and accessories (though don't expect haute couture), and the Dongdaemun Shopping Complex for a broader range of goods.

The wholesale clothing sections operate mainly through the night, but even during the day it’s a buzz to wander the network of buildings and streets. Note that you often need to buy in bulk to get a decent discount.


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