Ghirardelli Square

Square in The Marina, Fisherman’s Wharf & the Piers

Willy Wonka would tip his hat to Domingo Ghirardelli (gear-ar-deli), whose business became the West’s largest chocolate factory in 1893. After the company moved to the East Bay, two sweet-talking developers reinvented the factory as a mall and landmark ice-cream parlor in 1964. Today, the square is entering its third incarnation as a boutique luxury time-share/spa complex with wine-tasting rooms – care for a massage and some merlot with your Ghirardelli chocolate sundae?

The square is already looking spiffier, with local boutiques such as elizabethW and a branch of Lola of North Beach, plus the new digs of the Cartoon Art Museum.