Cut through Dongdaemun’s commercial frenzy by heading to its leading fashion department store, which is full to the brim with domestic and foreign brands. Fifteen floors, above and below ground, are dedicated to clothing, accessories and cosmetics. When you start flagging, there are plenty of cafes and a food court on the 6th floor.
From the 7th floor up it becomes Doota Duty Free, for which you'll need your passport to buy anything. The 8th floor has a small outdoor terrace with great aerial views of the Dongdaemun Design Plaza & Park.