This concentration of narrow Chinese-style shophouses in Bo Phut has become one of Samui’s most popular destinations in recent years. The narrow main street has been converted into boutique hotels, souvenir shops, cocktail bars and restaurants serving everything from fresh Thai seafood to European bistro fare. Many places have open-front seating with views of the bay, and the atmosphere shifts from relaxed in the daytime to lively after sunset. The accompanying beach, particularly the eastern part, is slim and coarse but becomes whiter and lusher further west. The combination of pretty sands and gussied-up old village is a winner, but it can get busy during peak season. In the low season, it's lovely, quiet and elbow free.
The popular night market, held on Monday, Wednesday, Friday and Saturday, draws big crowds for its street-food stalls, grilled seafood skewers, handmade crafts, live music and cocktails mixed from colorful cart bars. It can be extremely busy in the high season, so arrive early if you plan to eat, wander or shop.
