At the city's biggest festival, rub shoulders with gospel choirs, Tibetan monks, Latin American shamans and plain old rock stars, all in town for a week to contribute to an uncommonly positive and inspirational musical vibe. As eclectic as the artists are the beautiful venues, which include public squares and gardens and restored old palaces.
While big names are a draw (Patti Smith and Youssou N'Dour have played in recent years), equally fascinating are the more intimate concerts held by various tariqas (Sufi brotherhoods) from Morocco and around the Muslim world. Fringe events include art exhibitions, films and debates. Some programmes are free, but most shows cost between €15 and €30; tickets and all-access passes (€350) can be purchased on the festival website and at the venues. Accommodation books up far in advance, so organise as far ahead as possible if you plan on attending.