Rua Oscar Freire

Top choice in São Paulo

Take a stroll down Brazil's 'Rodeo Drive', a leafy, tree-lined thoroughfare brimming with cafes, concept stores and flagship boutiques, top-end restaurants, beautiful people and usually a celebrity or two. It is said to be the eighth most luxurious street in the world, and clocks in as some of the most expensive real-estate per sq meter in Latin America.

The people-watching is ace!

Lonely Planet's must-see attractions

Nearby São Paulo attractions

1. Instituto Moreira Salles

0.65 MILES

A 2017 artistic addition to Av Paulista, this striking, R$150 million, vertical museum and cultural center is a real treat for photography fans – three…

2. Museu Xingu

0.66 MILES

Relatively unknown and blissfully uncrowded, the unassuming Casa Amarela is part NGO handicraft shop, part two-table romantic cafe and part tiny Museu…

3. Parque Siqueira Campos

0.76 MILES

Just off Paulista across from the Museu de Arte de São Paulo (MASP) lies Parque Siqueira Campos, a beautifully designed and maintained park that re…

4. Museu de Arte de São Paulo

0.81 MILES

Sampa’s pride, this museum possesses Latin America’s most comprehensive collection of Western art. Hovering above a concrete plaza that turns into an…

5. Mirante 9 de Julho

0.86 MILES

Behind MASP, this formerly abandoned architectural bridge, that sat dormant for 60 years across one of the city's most important avenues, was reopened in…

6. Museu do Futebol

0.95 MILES

Tucked under the bleachers of colorfully art deco Pacaembu Stadium, this fantastic museum is devoted to Brazil’s greatest passion – football (soccer). Its…

7. Galeria Nara Roesler

1.11 MILES

Nara Roesler packs 40 years of experience curating Brazil's most sought-after contemporary artists (Vik Muniz, Tomie Ohtake) at this whitewashed gallery…

8. Beco do Batman

1.22 MILES

One of São Paulo's premiere street-art locations, 'Batman's Alley' has slowly risen from secret location for band promotional shots and Brazilian films to…