The main town in the Chianti Fiorentino, Greve is a hub of the local wine industry and has an amiable market-town air. It's not picturesque (most of the architecture is modern and unattractive), but it does boast an attractive, historic central square and a few notable businesses. The annual wine fair Expo del Chianti Classico is held in early September – if visiting at this time, book accommodation here and throughout the region well in advance.
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