A capricious jaunt through the history of viticulture via light, film and installations, care of the imagination of Swiss designer François Confino (who also designed Turin’s cinema museum). It's set over three floors of the village's stunning medieval castle and is best braved after a tasting session, when it all will seem to make sense.
Museo del Vino a Barolo
Langhe, Roero & Monferrato
Lonely Planet's must-see attractions
Cappella del Barolo
1.18 MILES
Alba's winemaking-restaurateuring Ceretti family has commissioned a number of site-specific artworks in the region and this never-consecrated chapel is…
Cattedrale di Santa Maria Assunta
23.56 MILES
Rising above Asti's historic core is the enormous belfry of this 13th-century Romanesque-Gothic cathedral. Its grandly painted interior merits a peek.
Nearby Langhe, Roero & Monferrato attractions
1. Cappella del Barolo
1.18 MILES
Alba's winemaking-restaurateuring Ceretti family has commissioned a number of site-specific artworks in the region and this never-consecrated chapel is…
2. Torre Campanaria
1.91 MILES
Dating back to the early 1700s, La Morra's stolid bell tower soars 31m above Piazza Castello. Make your way up the narrow staircases for fine 360-degree…
3. Istituto Internazionale di Elicicoltura
4.58 MILES
Cherasco is home to the Istituto Internazionale di Elicicoltura, which provides technical advice for snail breeders (heliciculture is edible-snail…
4. Chiesa di San Andrea
7.47 MILES
The sloping main square in Bra contains some stately baroque architecture best exemplified by this beauty, designed by Bernini.
5. Cattedrale di San Lorenzo
7.68 MILES
There's been a cathedral here since the 12th century, though the current terracotta-brick affair is mostly the result of an almost complete neo-Gothic…
6. Centro Culturale San Giuseppe
7.71 MILES
A converted church turned cultural centre, this is a lovely place to catch a choral or chamber music performance, or undertake a bracing hike up 134 steps…
7. Torre di Barbaresco
10.48 MILES
Take the lift to the rooftop of this restored medieval tower for a sublime view over wine country. You'll see the meandering Tanaro River, various other…
8. Castello di Racconigi
17.15 MILES
A sumptuous 17th-century Savoy refit of an 11th-century castle; the 19th-century gardens with lakes, caves and follies are great for rambling. It's…