When most people think of Miami Beach, they envision South Beach (SoBe), a label that applies to both the beach itself and the neighborhood that adjoins it. The latter includes clubs, bars, restaurants and a distinctive veneer of Art Deco architecture. The beach is a sweep of golden sands, dotted with colorful deco-style lifeguard stations and countless souls uploading panorama shots to their social media platforms. The shore gets crowded in high season (December to March) and most weekends.
You can escape the masses by avoiding the densest parts of the beach (5th to 15th Sts) – heading south of 5th street, to the area known as SoFi, is a good means of eluding the crowds. Keep in mind that there's no alcohol (or pets) allowed on the sand.