The transportation powerhouse (and brand behind Michelin stars) originated in Clermont-Ferrand. Founded in 1889, Michelin is a source of pride to clermontois, and its brand HQ has an outstanding interactive museum. Rove through French industrial history via classic cars, aviation innovations and lively audiovisuals, with plenty for kids to touch, watch and spin. Some displays are niche (want to compare a 1919 cord tire with the 1923 model?), but there are explanations in French and English throughout. Great gift shop, too.
Allow at least 1½ hours to explore the collection in full. Last entry is 90 minutes before closing time.
