Harry Potter Shop at Platform 9¾

Pottermania refuses to die down and Diagon Alley remains impossible to find, but if you have junior witches and wizards seeking a wand of their own, take the family directly to King's Cross Station. This little wood-paneled store also stocks jumpers sporting the colors of Hogwarts' four houses (Gryffindor having pride of place) and assorted merchandise, including, of course, the books.