It's your one-stop shop for food, drink, memorabilia and historical information. The thick-stone building began brewing beer in 1852. Imbibe indoors amid neon-lit beer signs or outdoors in the pretty beer garden. Supplement with a burger and the famous beer cheese soup.
The building also holds the National Brewery Museum ($5), stuffed with old beer bottles, cans, coasters and advertising signs, and a transportation museum (free) that shows early beer-hauling equipment. And there's one more item of interest inside: the Great River Road interpretation center, offering maps, history and internet kiosks.