I Magnin Building

Lonely Planet may earn a commission from affiliate links on our site. All recommendations and reviews reflect our own independent opinions.

When Timothy Pflueger’s radical design was revealed on Union Sq in 1948, SF society was shocked: San Francisco’s flagship clothing store appeared completely naked. Stripped of deco adornment, Pflueger’s avant-garde white-marble plinth caused consternation – until Christian Dior himself pronounced it ‘magnifique.’ Today it’s a collection of luxury boutiques with new interiors. Pflueger’s daring building remains Union Sq’s most timeless fashion statement, and was his final work before his untimely death of a heart attack at 54.


Must-see attractions