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Samoa

Lonely Planet's Best in Travel 2025

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Lalomanu Beach in Upolu, Samoa.

©Douglas Peebles/Getty Images

Overview

Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty – all iridescent seas, jade jungles and crystal waterfalls – this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the island sun.

Attractions

Must-see attractions

  • To Sua ocean trench in Upolu, Samoa, South Pacific, Pacific

    To Sua Ocean Trench

    'Upolu

    This outrageously photogenic spot is a Samoan icon; skip it to your everlasting regret. Though the first thing you'll see upon entering the grounds is To…

  • Maketi fou (new market) scenE

    Maketi Fou

    Apia

    Abuzz with local merchants, shoppers, loiterers and men slamming it down over games of mu (Samoan checkers), this 24-hour market is a must-see shopping…

  • Robert Louis Stevenson Museum & Mt Vaea National Reserve

    'Upolu

    The Scottish author's former residence is an enchanting estate, with a centrepiece lawn and perfectly manicured gardens. Stevenson's mansion,…

  • Papase’ea Sliding Rocks

    'Upolu

    Kids and adults have a brilliant time skimming down these natural slides – actually small waterfalls – into blessedly cool waterholes; you'll hear happy…

  • Samoa Cultural Village

    Apia

    Though this 'village' is open every weekday, it's the interactive sessions that are an absolute must. Knowledgable and extremely affable hosts take…

  • Sopoaga Falls in Samoa

    Sopo’aga Falls

    'Upolu

    The 54m-high Sopo’aga Falls empty themselves into an enormous gorge close to where the Main South Coast Rd meets Le Mafa Pass Rd. The well-signposted…

  • O Le Pupu-Pu’e National Park

    'Upolu

    The name of this 29-sq-km national park means ‘from the coast to the mountaintop’. There are some superb (if rough) hikes to be had here. A trail (six…

  • Uafato Conservation Area

    'Upolu

    The 14 sq km of wild and rugged terrain that comprise the Uafato Conservation Area boast untouched rainforest that marches down from Upolu’s northeastern…

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