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Samoa

Lonely Planet's Best in Travel 2025

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Lalomanu Beach in Upolu, Samoa.

©Douglas Peebles/Getty Images

Overview

Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty – all iridescent seas, jade jungles and crystal waterfalls – this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the island sun.

Must-see attractions

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Samoa and beyond