Introducing Puglia

Puglia is comprised of sun-bleached landscapes, silver olive groves, picturesque seascapes, and memorable hilltop and coastal towns. It is a lush, largely flat farming region, skirted by a long coast that alternates between glittering limestone precipices and long sandy beaches. The heel of Italy juts into the Adriatic and Ionian Seas and the waters of both are stunningly beautiful, veering between translucent emerald-green and dusky powder blue. Its extensive coastline bears the marks of many conquering invaders: the Normans, the Spanish, the Turks, the Swabians and the Greeks. Yet, despite its diverse influences, Puglia has its own distinct and authentic identity.

In a land where the cuisine is all-important, Puglia's cucina povera (peasant cooking) is legendary. Olive oil, grapes, tomatoes, eggplants, artichokes, peppers, salami, mushrooms, olives and fresh seafood strain its table. Although boasting some of Italy's best food and wines, in some places it's rare to hear a foreign voice. But in July and August Puglia becomes a huge party, with sagre (festivals, usually involving food), concerts and events, and thousands of Italian tourists heading down here for their annual break.

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