Jacó

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Introducing Jacó

Jacó (pronounced ha-ko, not ja-ko and never ya-ko) has a special place in the hearts of Ticos as it is the quickest ocean-side escape for landlocked denizens of the Central Valley. Many joséfinos recall fondly the days when weekend shuttle buses would pick up beach-seekers in the city center and whisk them away to the undeveloped Pacific paradise of Jacó. With warm water, year-round consistent surf, world-class fishing and a relaxed, beachside setting, it was hard to believe that a place this magical was only a short bus ride away from San José.

The secret got out in the early 1990s when Canadians on package tours started flooding Jacó, though for the most part tourism remained pretty low key. Things picked up a bit in the late 1990s when surfers and anglers from North America and Europe started visiting Costa Rica en masse, though Jacó remained the dominion of Central Valley Ticos looking for a little fun and sun. And then, something happened that was completely beyond anyone’s control – Baby Boomers started getting old.

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