go to content go to search box go to global site navigation
6d39f7482fdf8ed9845dfa546dbca2128c0a27a16e56f6ce95c11dc7a904e2ab

Introducing Zürich

Zürich is a city whose reputation precedes it - and does it a complete disservice, trashes its name, gives it a good kicking. A boring banking capital? 'Zu Reich' (too rich), business-minded and uptight? The spotless Singapore of Europe? If Switzerland's largest metropolis once lived down to those dull descriptions, it certainly no longer does.

Contemporary Zürich might still be home to the world's fourth-biggest stock exchange and remain Switzerland's financial engine, but it's also (whisper it softly) surprisingly vibrant and trendy. Located on a picturesque river and lake whose water you can drink, easy to get around and a stranger to the hassled lifestyle that defines bigger cities, this affluent, fashion-conscious place enjoys the finest things in life.

Hundreds of new bars, restaurants and clubs have opened since the late 1990s and, since its Street Parade overtook London's Notting Hill Carnival, Zürich now hosts Europe's largest annual street party. Its former industrial quarter brims with nightlife venues catering to a youngish crowd, and this happening 'Züri-West' district has the same buzz as Berlin's Prenzlauerberg or Mitte. The infamous 'gnomes', as the British like to call Zürich's bankers, are still here, but sometimes they can astonish you by whizzing by on a Segway scooter.

Fortunately, the city's Protestant modesty saves it from ever becoming too schicki-micki (chi-chi). With church steeples rising against a backdrop of hills and mountains, the medieval old town will also appeal to traditionalists.

Ready to go?

These tours & activities make it easy: