Welcome to Buon Ma Thuot
That's largely down to its coffee: the surrounding region grows some of the best in Vietnam. Buon Ma Thuot plays host to a biennial Coffee Festival that sees gallons of the black nectar drunk amid much merry-making.
Most travellers stop here en route to the nearby attractions: Yok Don National Park, Vietnam's largest nature reserve, a few striking waterfalls and heaps of minority villages which are home to 44 ethnic groups, the dominant ones being the Ede, Jarai, M’nong and Lao. Buon Ma Thuot's worthwhile museum offers a fine introduction to the minorities.