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New Brunswick

Once the favored stomping grounds of millionaires and celebrities who journeyed here for silver, salmon-filled rivers and rustic lodges deep in primeval forests, New Brunswick's beauty and abundance has slipped off most bucket lists in recent decades. Living in the shadows of its more fashionable neighbors, Prince Edward Island (PEI) and Nova Scotia, New Brunswick is regularly referred to as the 'forgotten' or 'drive-through' province. Those who do explore its majestic, brown-sugar beaches, culturally rich Acadian villages, quaint coastal islands and vast tracks of forests brimming with wildlife are richly rewarded. Whether you're kayaking through the world's highest tides, wandering through world-class museums, or bibbing up for a lobster feast, it'll often just be you and the locals. Visit before the secret gets out.

Explore New Brunswick


Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout New Brunswick.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in New Brunswick.