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Naples

For upscale romance and the prettiest, most serene city beach in southwest Florida, come to Naples, the Gulf Coast's answer to Palm Beach. Development along the shoreline has been kept residential. The soft white sand is backed only by narrow dunes and half-hidden mansions. More than that, though, Naples is a cultured, sophisticated town, unabashedly stylish and privileged but also welcoming and fun loving. Families, teens, couture-wearing matrons, middle-aged executives and smartly dressed young couples all mix and mingle as they stroll downtown's 5th Ave on a balmy evening. Travelers sometimes complain that Naples is expensive, but you can spend just as much elsewhere on a less impressive vacation.

Explore Naples

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Latest Stories from Naples

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Naples.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Naples.

Provided byDiscover Martin

Welcome to Martin County, Florida

Martin County, found along the Atlantic Coast of South FL, offers an authentic slice of paradise, blending coastal allure with the whimsy of Key West and true “Old Florida” charm. This hidden gem boasts over 22 miles of uncrowded beaches plus 100,000 sprawling acres of greenery. Here, vibrant communities are marked by swaying palms and seashell-speckled sidewalks; lively downtown districts with quaint boutiques and waterfront eateries; and Wild West-inspired outposts that host rodeos and good old-fashioned county fairs.