Florida's people and culture are a compelling mix of accents and rhythms, of pastel hues and Caribbean spices, of rebel yells and Latin hip-hop, of Jewish retirees and Miami Beach millionaires. Florida is, in a word, diverse. Like the prehistoric swamp at its heart, it is both fascinatingly complex and too watery to pin down, making for a very intriguing place to explore. Is there tension? Absolutely. But that tension drives a social dynamic that is undoubtedly one of the most fascinating in the country.

Portrait of a Peninsula

Pessimists contend that the state is so socially and culturally fractured that it will never have a coherent identity. Optimists, strangely enough, say nearly the same thing. Florida is almost too popular for its own good, and it can never quite decide if the continual influx of newcomers and immigrants is its saving grace or what will eventually strain society to breaking point.

In terms of geography, Florida is a Southern state. Yet culturally, only Florida's northern half is truly of the South. The Panhandle, Jacksonville and the rural north welcome those who speak with that distinctive Southern drawl, serve sweet tea as a matter of course and still remember the Civil War. Here, the stereotype of the NASCAR-loving redneck with a Confederate-flag bumper sticker on a mud-splattered pickup truck remains the occasional reality.

But central Florida and the Tampa Bay area were a favored destination for Midwesterners, and here you often find a plain-spoken, Protestant worker-bee sobriety. East Coast Yankees, once mocked as willing dupes for any old piece of swamp, have carved a definable presence in South Florida – such as in the Atlantic Coast's Jewish retirement communities, in calloused, urban Miami, and in the sophisticated towns of the southern Gulf Coast.

Rural Florida, meanwhile, whether north or south, can still evoke America's western frontier. In the 19th century, after the West was won, Florida became one of the last places where pioneers could simply plant stakes and make a life. These pioneers became Florida's 'Crackers,' the poor rural farmers, cowhands and outlaws who traded life's comforts for independence on their terms. Sometimes any Florida pioneer is called a Cracker, but that's not quite right: the original Crackers scratched out a living in the backwoods (in the Keys, Crackers became Conchs). They were migrant field hands, not plantation owners, and with their lawless squatting, make-do creativity, vagrancy and carousing, they weren't regarded kindly by respectable townsfolk. But today, all native Floridians like to feel they too share that same streak of fierce, undomesticated self-reliance.

And yet, stand in parts of Miami and even Tampa, and you won't feel like you're in the US at all, but tropical Latin America. The air is filled with Spanish, the majority of people are Roman Catholic, and the politics of Cuba, Haiti or Colombia animate conversations.

Ultimately, Florida satisfies and defies expectations all at once, and is a study in contrasts. From Cuban lawyers to itinerant construction works, from fixed-income retirees to gay South Beach restaurateurs, it's one of the USA's more bizarre dinner parties come to life.

However, most residents do have something in common: in Florida, nearly everybody is from someplace else. Nearly everyone is a newcomer and, one and all, they wholeheartedly agree on two things: today's newcomers are going to ruin Florida, and wasn't it great to beat them here?

Immigrants & the Capital of Latin America

Like Texas and California, modern Florida has been largely redefined by successive waves of Hispanic immigrants from Latin America. What sets Florida apart is the teeming diversity of its Latinos and their self-sufficient, economically powerful, politicized, Spanish-speaking presence.

How pervasive is Spanish? One in four Floridians speak a language other than English at home, and three-quarters of these speak Spanish. Further, nearly half of these Spanish-speakers admit they don't speak English very well – because they don't need to. This is a sore point with some Anglo Floridians, perhaps because they see it as evidence that Florida's Latinos are enjoying America's capitalism without necessarily having to adopt its culture or language.

Florida's Cuban exile community (concentrated in Little Havana and Hialeah Park), who began arriving in Miami in the 1960s following Castro's Cuban revolution, created this from the start. Educated and wealthy, these Cubans ran their own businesses, published their own newspapers and developed a Spanish-speaking city within a city. Their success aggravated some members of Florida's African American population, who, at the moment the civil rights movement was opening the doors to economic opportunity, found themselves outmaneuvered for jobs by Hispanic newcomers.

Then Latinos kept arriving, nonstop, ranging from the very poorest to the wealthiest, and evincing the entire ethnic palette. In Miami they found a Spanish-speaking infrastructure to help them, while sometimes being shunned by the insular Cuban exiles who preceded them.

Today, every Latin American country is represented in South Florida. Nicaraguans arrived in the 1980s, fleeing war in their country, and now number more than 100,000. Miami's Little Haiti is home to more than 70,000 Haitians, the largest community in the US. There are 80,000 Brazilians, and large communities of Mexicans, Venezuelans, Colombians, Peruvians, Salvadorans, Jamaicans, Bahamians and more. This has led to significant in-migration around South Florida, as groups displace each other and shift to more fertile ground.

The children of Cuban exiles are now called YUCAs, 'young urban Cuban Americans,' while the next generation of Latinos has been dubbed Generation Ñ (pronounced ‘en-yey’), embodying a hybrid culture. For instance, the traditional Cuban quinceañera, or quince, celebrating a girl's coming of age at 15, is still celebrated in Miami, but instead of a community-wide party, kids now plan trips. With each other, young Latinos slip seamlessly between English and Spanish, typically within the same sentence, reverting to English in front of Anglos and to Spanish or old-school Cuban in front of relatives.

It's worth noting that there are a lot of expats in Florida from Spain, which means some of the state's Spanish-speaking population is not technically Latino (ie Latin American).

Florida has also welcomed smaller waves of Asian immigrants from China, Indonesia, Thailand and Vietnam. And, of course, South Florida is famous for its Jewish immigrants, not all of whom are over 65 or even from the US. There is a distinctly Latin flavor to South Florida Judaism, as Cuban and Latin American Jews have joined those from the US East Coast, Europe and Russia. Overall, Florida is home to 850,000 Jews, with two-thirds in the Greater Miami area.

Life in Florida

Let's get this out of the way first: Florida is indeed the nation's oldest state. It has the highest percentage of people over 65 (more than 19%) – that demographic includes over half of the population of Sumter County (near Orlando). In fact, ever since WWII, South Florida has been 'God's waiting room' – the land of the retiree.

But the truth is, most immigrants to the state (whether from within the US or abroad) are aged 20 to 30, and they don't come for the early-bird buffet. They come because of Florida's historically low cost of living and its usually robust job and real-estate markets.

When times are good, what they find is that there are plenty of low- to midwage construction, tourist and service-sector jobs, and if they can buy one of those new-built condos or tract homes, they're money ahead, as Florida home values usually outpace the nation's. But in bad times when real estate falters – and in Florida, no matter how many warnings people get, the real-estate market does eventually falter – home values plummet, construction jobs dry up and service-sector wages can't keep up with the bills. Thus, those 20- to 30-year-olds also leave the state in the highest numbers.

In recent years, the growing wealth gap in America has made it increasingly difficult for middle-income earners to afford rent (let alone a mortgage) in Florida's growing urban areas. While businesses have always been able to fall back on cheap migrant labor from Latin America, the Caribbean and Eastern Europe, there has also usually been an accompanying nucleus of lifer service-industry professionals. Said professionals are increasingly finding Florida unaffordable, though, which bears the question: how can a state that is supported by tourism survive if folks can't afford to live on what the tourism industry pays?

Florida's urban and rural divides are extreme. Urban sprawl, particularly around Miami, Orlando and Tampa, is universally loathed – because who likes traffic jams and cookie-cutter sameness? Well, some folks like the sameness; Florida wouldn't be famous for its suburbs and shopping malls if people didn't occupy them. In addition new immigrants tend to gravitate to the suburbs – the green-lawns predictability rejected by so many Americans seeking a new urbanism are seen as signs of a high quality of life for émigrés from Haiti and Cuba. In any case, almost everyone really does have a tan. It's nearly unavoidable: 80% of Floridians live within 10 miles of the coast because that's why everyone came – the beach.

So, along the peninsula's urbanized edges, everyone rubs up against each other: racial, ethnic and class tensions are a constant fact of life, but they have also calmed tremendously in recent decades. In general, tolerance (if not acceptance) of diversity is the norm, while tolerance of visitors is the rule. After all, they pay the bills.

But wilderness and rural life define much of interior and northern Florida: here, small working-class towns can be as white, old-fashioned and conservative as Miami is ethnic, gaudy and permissive. This is one reason why it's so hard to predict Florida elections, and why sometimes they turn on a handful of votes.

A large military presence in the Florida Panhandle makes for an area that is generally quite conservative in its politics, but thanks to overseas rotations, a bit more cosmopolitan than the deep piney villages of the North Florida interior.

Floridians at Play

Floridians are passionate about sports. If you let them, they'll fervently talk baseball, football, basketball and NASCAR through dinner, dessert and drinks on the porch.

For the majority of Floridians, college football is the true religion. Florida has three of the country's best collegiate teams – the University of Miami Hurricanes, the University of Florida Gators (in Gainesville) and the Florida State University Seminoles (in Tallahassee). Between them, these teams have won nine national championships, and if anything, they are even more competitive with each other. It's hardly an exaggeration to say that beating an in-state rival is – at least for fans, who take deep pleasure in hating their rivals – almost more important than winning all the other games. If you want to cause a scene in Florida, tell an FSU student how much you love the Gators, or mention to a UF student how great the 'Noles are.

Florida also boasts three pro football teams: the Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars. There's a reason college football is so popular in Florida: in recent years all three professional teams have (sorry, it must be said) royally sucked. The Jaguars in particular seem to have made it a point of pride to be consistently the worst team in the NFL.

Florida has two pro basketball teams, the Orlando Magic and Miami Heat. The Heat, who won back-to-back NBA championships in 2012 and 2013 (and have since kind of cooled their heels) are loved in Miami and pretty much loathed everywhere else.

The Stanley Cup–winning Tampa Bay Lightning is one of several pro and semipro ice-hockey teams in the state, including the Miami-based Florida Panthers.

Major-league baseball's spring training creates a frenzy of excitement from February each year, when 15 pro teams practice across southern Florida. The stadiums then host minor-league teams, while two pro teams are based here: the Miami Marlins and the Tampa Bay Rays (in St Petersburg). The Minnesota Twins and Boston Red Sox both have their training facilities in Fort Myers.

NASCAR originated among liquor bootleggers who needed fast cars to escape the law – and who later raced against each other. Fast outgrowing its Southern redneck roots to become popular across the US, NASCAR is near and dear to Floridians and hosts regular events in Daytona.

Imported sports also flourish in South Florida. One is the dangerous Basque game of jai alai, which is popular with Miami's cigar-smoking wagering types. Another is cricket, thanks to the Miami region's large Jamaican and West Indian population.


Florida is not just another notch in the South's evangelical Bible belt. It's actually considerably more diverse religiously than its neighboring states.

In Florida, religious affiliations split less along urban/rural lines than along northern/southern ones. About 40% of Florida is Protestant, and about 25% of Protestants are Evangelicals, who tend to be supporters of the religious right. However, these conservative Protestants are much more concentrated in northern Florida, nearer their Southern neighbors.

The majority of the state's Roman Catholics (who make up 21%) and Jews (3%) live in South Florida. In South Florida, Jews make up 12% of the population, the second-highest percentage after the New York metro area. The high Catholic population reflects South Florida's wealth of Latin American immigrants.

South Florida also has a growing Muslim population, and it has a noticeable number of adherents of Santeria, a mix of West African and Catholic beliefs, and vodou (voodoo), mainly practiced by Haitians.

Further, about 17% of Floridians say that they have no religious affiliation. That doesn't mean they lack spiritual beliefs; it just means their beliefs don't fit census categories. For instance, one of Florida's most famous religious communities is Cassadaga (www.cassadaga.org), a home for spiritualists for more than 100 years.