Welcome to Margaret River
Although tourists usually outnumber locals, Margaret River still feels like a country town. The advantage of basing yourself here is that after 5pm, once the wineries shut up shop, it's one of the few places with any vital signs. Plus, it's close to the incredible surf of Margaret River Mouth and Southside, and the swimming beaches at Prevelly and Gracetown.
Margaret River spills over with tourists every weekend and gets very, very busy at Easter and Christmas (when you should book weeks, if not months, ahead). Accommodation prices tend to be cheaper midweek.