The Rijksmuseum is among the world's finest art museums, packing works by local heroes Rembrandt, Vermeer and Van Gogh as well as 7500 other masterpieces over 1.5km of galleries. To avoid the biggest crowds, come before 10am or after 3pm. Prebooking tickets online provides fast-track entry.
Start on the 2nd floor, with the astounding Golden Age works. Intimate paintings by Vermeer and De Hooch allow insight into everyday life in the 17th century, while Rembrandt's The Night Watch (1642) takes pride of place.
Initially named Company of Frans Banning Cocq (the militia's leader), The Night Watch title was bestowed years later due to a layer of grime that gave the impression it was evening.
Other must-sees are the Delftware (blue-and-white pottery), intricately detailed dollhouses and the Asian Pavilion. The sculpture-studded gardens around the exterior are free to visit and the Rijks restaurant has a Michelin star.
I Amsterdam Card and Museumkaart holders get in free with no need to queue at the ticket office.