This fantastic conversion of the former Smolninsky Bread Factory has plenty to keep you interested, including many of the original factory fittings seamlessly merged with the thoroughly contemporary design. A young creative crowd flock to the mazelike space that includes galleries and exhibition spaces, eye-catching shops, a hostel, a bar and a cafe with a great summer terrace all spread out over five floors. In the yard, converted shipping containers house yet more pop-up clothing shops, record sellers, cafes and eateries whipping up creative street food.
Keep an eye out for stores like Krakatau for stylish men's wear, and Laser B, which sells T-shirts, dresses and accessories featuring bold graphic works. In the summer months the roof of the building is open 24 hours a day for views overlooking the city; there are also occasional open-air concerts held here. Enter through the doors to one side of the main gate and you'll find ETAGI in the courtyard.