Founded in the 17th century (but currently in a fairly modern building), this shrine is dedicated to the god Inari, whose specialities include fertility and worldly success – it's popular with business owners from nearby Kabukichō. Most Sundays from dawn to dusk the shrine hosts a small flea market, which is best visited in the morning.
Hanazono-jinja's signature festival is Tori-no-Ichi, or Rooster Market, held on "rooster" days (according to the Chinese zodiac) in November. Stalls set up selling decorative kumade (bamboo rakes) – for raking in money, of course.
