Famed as one of England’s most beautiful main streets, the Promenade is a wide, tree-lined boulevard flanked by imposing period buildings and neat gardens. At its northern end you’ll spot the striking Municipal Offices, built in 1825 as private residences. In front stands a statue of Edward Wilson (1872–1912), a Cheltenham-born explorer who perished on Captain Scott’s ill-fated second expedition to the Antarctic. Continuing south from here, you’ll pass the grandiose Imperial Gardens en route to Montpellier, Cheltenham’s most upmarket district.