Welcome to Riobamba

Riobamba takes its name from a combination of the Spanish word for ‘river’ and the Kichwa word for ‘valley.’ This bilingual moniker describes the topography of the area, as well as the rich mix of cultures that live here. Riobamba has a strong indigenous presence, which grows to wonderfully colorful proportions during the Saturday market, but the city’s layout, large arcaded plazas and architecture are imposing... Read More

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