São Paulo is home to 20 million fiercely proud paulistanos (as residents are known), all of whom will happily tell you at length to you how they'd never live elsewhere. Spend time with them and the reasons will soon unfold. Maybe they will introduce you to the city’s innumerable art-house cinemas and experimental theaters. If they’re gourmands, they’ll focus on the smart bistros and gourmet restaurants that make the city a world-renowned foodie haven. If they’re scenesters, follow them on a raucous tour of underground bars and the 24/7 clubbing scene. Whatever pleasures you might covet, Sampa (the city's affectionate nickname) probably has them.
Of course, it's also enormous and a bit intimidating, but it's Brazil's city of dreams.
These are our favorite local haunts, touristy spots, and hidden gems throughout São Paulo.
Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in São Paulo.